job details

Job Number: 1248924
Job Title: Sr. Director of Marketing
Job Type: Full-time
Location: New York, NY
Post Date: Jul 17 2019
Salary: $170K-$180K
Detailed Job Description:
The Sr. Director of Marketing oversees the development and implementation of the global marketing strategy for the brand. The Sr. Director of Marketing will create marketing strategies that increase consumer awareness, generate demand, drive retail sales and make the brand stronger. The Director interacts with internal colleagues across Sales, Design, Merchandising, Creative, Direct-to-Consumer, Licensing, Finance, International teams, as well as external partners including retailers, media partners, licensees, influencers, and press. The ideal candidate will possess relevant marketing experience, an exceptional portfolio of past work, and demonstrate his/her connection to contributing to profitable sales growth. The Sr. Director of Marketing reports directly to the CMO and works as a close partner to the business President.

Drive the articulation of what the brand stands for including distinctive positioning, key attributes, brand personality
Lead the definition of the target consumer audience (demographic as well as behavioral attributes)
Provide direction on all marketing/messaging needs to guide development of all marketing campaigns, collateral, product marketing, content creation, advertising, and brand guidelines
Build annual plans to manage marketing budgets and determine the appropriate allocation of funds to strengthen brand, drive awareness, and generate demand
Develop initiatives and messages that can work across multiple markets (US, Europe, Latin America, etc.)
Challenge the status quo to bring new, out of the box initiatives forward to stand out in the crowded brand landscape
Maximize the mix of marketing levers (content, advertising, social media, partnerships, in store visual merchandising, PR, events, influencer marketing, etc.) in building brand awareness and demand, bringing a digital-first/mobile-first perspective
Develop a seasonal master brand calendar that considers all key messages the brand and product will stand for, aligning across all communications and consumer touchpoints
Prepare all briefing materials to guide Creative development for the brand and all communications
Partner with external agencies on developing and implementing effective plans (eg: Media, PR, Celebrity/Influencer, etc.)
Work closely with stakeholders across wholesale (brick and mortar as well as ecomm) and direct sales channels to develop strategies and initiatives to drive sales
Partner with Design, Merchandising, Sales, and Creative teams to develop product marketing collateral (trims, hangtags, POP signage, etc.) that re-enforces strong brand identity and impactfully calls out key product features
Create strategies for acquiring new customers as well as building loyalty from current ones. Play an active role in managing consumer database and driving outbound communications
Support Sales team efforts via tradeshows, showrooms, presentation materials, and more
Acquire and socialize consumer insights that enable the brand to understand target customers, develop the right product, communicate relevant brand attributes, maximize messaging, understand media habits, and more
Develop/obtain and utilize data to measure the effectiveness of the marketing strategies being implemented. Test new concepts and adapt based on learnings
Create an inspired culture within the team through training, idea sharing, people development, and learning opportunities
Train all supporting business units on each brands DNA to help each communication touch point reinforce the brands' positioning
Support Licensing needs for brand material
Monitor and share compelling messaging and communication tactics both within and beyond our industry to ensure we are current with the rapidly evolving Marketing landscape
Lead their direct report(s) to think creatively and resourcefully to accelerate the brands growth
Required Skills:
Bachelor's degree required
Minimum 8+ years of brand management/marketing experience
Proven experience in global brand marketing roles (fashion experience a must)
Managing teams (directly and/or laterally)
Significant experience with social media and influencer marketing
Strong leadership/management skills across peers, direct reports, sr. management, and other team members
Sales-oriented mindset
Highly collaborative and flexible
Excellent communication skills (both verbal and written) and the ability to sell in ideas and gain support for initiatives
Ability to operate quickly and calmly within a dynamic environment
Proven ability to translate strategic goals into results driven initiatives
Specific experience building strong brands
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