|Job Title:||eCommerce Analyst|
|Location:||New York, NY|
|Post Date:||Jan 4 2019|
|Detailed Job Description:
This role offers the opportunity to be part of a revolution to shape a major digital transformation in one of the most dynamic markets and companies in Consumer Goods. Be at the forefront of a new agile way of working involving rapid testing , prototyping and implementation of key learnings across multiple business stakeholders
Get involved with advancing business where performance, trade and consumer analytics drives content, supply chain, search and promotion capabilities
Develop and evolving priority use cases across consumer journeys per market by applying end to end analytics
Consumer need and behavioural segmentation
Creative versioning analysis per consumer segment
Testing of different analytics (Search, Content, Promotion etc) to drive higher levels of eCommerce performance on key platforms like Amazon
Work closely with the media, digital creative and eCommerce teams to optimize their spend through better eCommerce sales conversion
Partner closely with Digital Tech, Innovation, marketing and e-commerce teams to co-create new user journeys and company intelligence platforms through build/ buy and ally capability decision making
Understand omnichannel user journey priorities from key eCommerce, Digital innovation and brand stakeholders
Define and reshape priority analytic use cases for a selected market
oConsumer need and behavioral segmentation
oCreative versioning analysis per consumer segment
oTesting of different eCommerce analytics per platform
oeCommerce spend optimization
Determine measurement sources across priority site and eCommerce user journeys (media, owned site, DTC and eRetailers) per major market
Work with key stakeholders in those markets to structure and implement test and learn opportunities in that market
Work with internal partners to integrate and activate additional marketing technology (like Adserver, DMP, Site Analytics) to better support rapid testing
Liaison internally and with agency partners to define and implement site tagging strategies across major brands in that market.
Design and conduct A/B testing to determine relative impact of creative and media on site KPIs
Provide recommendation to local media, creative and sales teams on relative impact
Connect user journey site metrics to agreed media (CPM, CPV, CPC, CPA) and eCommerce (% sales conversion, basket size and retention) business KPIs
Work with Digital Tech team to construct aggregation and optimization models through Build/ Buy/ Ally decision making as well as Data Science lab leads to inform use case priorities in key markets
Work with multiple stakeholders to package findings and create best in class tactic playbooks
2-3 years of relevant professional experience in a Retail or Consumer Goods vertical with eCommerce analytics and sales optimization
Experience with consumer or retail-analytics in a high-data environment. Expertise using analytical tool suites (i.e. Adobe Analytics, Google Analytics, Optimizely etc.)
Experience/Proficiency required in SQL
Proven experience building positive working relationships and working successfully in cross-functional teams, including demonstrated success in managing without direct authority.
Passion for business reporting, analysis, and working with large amounts of data with demonstrated ability to use data to influence decision making.
Strong task management capabilities to manage multiple tracks of work and requirements.
Strong communication skills including an ability to craft business reviews.
Understanding of statistical standards, methodologies (regression analysis etc.) a plus
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