|Job Title:||Manager, Social Media/ Digital|
|Location:||New York, NY|
|Post Date:||Jul 6 2018|
|Detailed Job Description:
Seeking a passionate, dedicated leader who has an entrepreneurial mind set to serve as Social Media Manager for the makeup/face category brand team. The position plays a critical role in shaping and driving the brands Social Media strategies and will demand a unique degree of collaboration with teams across the organization (brand marketing, media, influencer marketing, e-commerce/e-retail and agency partners) to deliver campaigns that not only drive key KPIs but also tell the brand story in a differentiated, powerful way. This candidate will be required to bring new thinking to the brand's and follow up by executing and evaluating performance of programs and content. The ideal candidate lives and breathes analytics and strategy, has a creative eye, and is always up to date on the latest platforms, tools, and trends.
MISSION AND RESPONSIBILITIES
Work with Global & US digital team to ensure success across all of the brand's digital experiences (social, e-retail, site, email, influencers, etc).
Drive social strategy, messaging and analytics for the brand in the US, creating innovative social campaigns that engage consumers + influencers across multiple social media and digital platforms. Establish clear guidelines and growth strategies for each platform that evolves with best practices.
Work with Global & US brand teams to ensure a thorough understanding of the brands priorities, product innovations and in-market launch timelines.
Develop and manage the brand's social media calendar - including visuals, copy, social tone of voice and messaging standards - across social media platforms including Facebook, Twitter, Instagram, YouTube, Snapchat, etc. Source content for calendar planning and balance content across brand owned and user generated content to optimize consumer engagement and brand advocacy
Identify and retain appropriate agencies for the development of content. Manage daily working relationship to oversee content creation and ensure continuity in messaging, brand imagery and quality
Leverage global brand codes and guidelines for localized digital activations and social partnerships
Oversee daily community management across all platforms. Escalate issues to Marketing Director and VP, and consumer affairs/legal as needed.
Possess strong analytical skills - overseeing quantitative/qualitative analysis for US initiatives, including developing the analytics framework, establishing KPIs, measuring performance and identifying key insights to optimize strategy and creative decisions.
Utilize search and social insight tools to rank partners/influencers in accordance to KPIs and campaign objectives; Leverage data and benchmarks to provide recommendations.
Oversee US digital email strategy and deployment
Track current beauty trends/news with momentum on social media and brainstorm with brand team new content ideas, reposts, retweets, regrams so that the brand is actively participating in daily social media conversations
Understand and leverage consumer insights to provide creative solutions and activation ideas that bridge PR, social media, and e-commerce to maximize consumer engagement
Source and vet up-and-coming social media tools, platforms, events, to maximize the brand's social media/digital footprint.
Contribute in depth knowledge of emerging social media platforms, tech and digital knowledge
Manage digital budget
Manager a direct reports; Assistant Manager, Social Media
Bachelor's degree required
4-5 Years of experience in social media/digital is a must - agency experience welcome
Must have a passion for and strong knowledge of digital strategy, execution, and analytics.
Must possess strong analytical skills, highly detailed-oriented with unprompted follow-through.
The position needs someone with strong oral and written communication and excellent computer skills.
Must be flexible, determined and an excellent team player.
Must possess the ability to build, foster and nurture strong relationships and gain the respect of members of the cross-functional and affiliate teams.
Ability to develop and maintain Agency relationships
Branding/beauty/fashion experience a plus.
Must be accountable and organized with the ability to handle a multitude of projects.
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