|Job Title:||Trade Marketing Manager|
|Location:||New York, NY|
|Post Date:||Jun 12 2018|
|Detailed Job Description:
Trade Marketing is challenging yet highly rewarding based on consumer insights and strong innovations. It is also a proven discipline and has developed senior leaders across the business.
The Brand Trade Marketing Manager is to lead the development of three specific areas of significant importance in the business a) category growth stories / visions b) local success models (defined by internal 4P KPIs by channel) c) input into innovation strategy and plans.
The absolute measure is direct P+L accountability for a given brand. This department is the owner of the commercial strategy and is the central point of the company's commercial organization.
Working with ALL commercial and back office functions will be essential to deliver on the success model creation, category growth story and innovation strategy.
Responsible for Brand or Segment P&L and in market performance
Works closely and collaboratively with Supply, Sales, Finance, Legal, Regulatory, Design,
Provides monthly updates to business review and monitor market performance
Identifies trade needs / opportunities, develop 4P pricing and distribution strategies in line with trade promotions and display priorities for brands
Executes Global NPD launches with best in class maximization plans and identifies new opportunities to drive business
Implement portfolio strategy in conjunction with global trade marketing to support overall business strategy, short / medium term.
Accountable for research budgets linked to KPI creation
Responsible for portfolio P&L and in market performance
Develops Local Store Marketing and validates 4 P Success Model by identifying winning strategies on Pricing, Promotion, Placement and Presence for all classes of trade, based on category growth platform
Develops strategies to improve/maximize Trade Investment ROI by completing promotion analysis and validate against expected results
Translates brand marketing plans into customer marketing actions
Contributes to category marketing plans with customer and category analysis and promotional strategy; key contact for brand marketing teams
Continuous analysis of customer position, working together with National Account Managers to recommend in-store action aimed at strengthening brand position within categories
Contributes to forecast accuracy via timely and accurate input into forecasting process.
4+ years sales (account management) experience in beauty or consumer goods. Must be able to demonstrate outstanding analytical skills and potential, developed within a CPG/beauty environment.
Additional Skills Required:
Ability to positively influence decision makers up and down one or more levels,
A recognized leader among customers, team members and internal business partners
Effective at using facts and data analysis to identify successful options and make good decisions
Ability to create fact based presentations to translate sales objectives into customer strategy and business plans around distribution, merchandising, promotion and planogram placement
Demonstrates and effectively applies consumer industry and cross category knowledge and expertise
Ability to complete projects and follow processes to manage results including volume achievement
Ability to plan tactics to support broader company and brand objectives
Ability to manage funds and resources for the greatest ROI for the company
Able to identify and assess risk and prioritize competing demands for resources of time and money, and apply resources to maximize profitable sales
Ability to accurately forecast and predict business results
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