job details

Job Number: 1215994
Job Title: Brand Manager
Job Type: Full-time
Location: New York, NY
Post Date: Feb 13 2018
Salary: $110K-$120K
Detailed Job Description:
The Brand Manager, is responsible for developing the In-Store marketing strategies and leading the executions in-store to deliver against annual targets. In this role you will work with customer teams to deliver best in class merchandising strategies that drive both base business and new product growth. Lead a cross-functional team of trade marketing, finance, and wall/display logistics, as well as external agency partners, to drive thought leadership In-Store for the largest business in the portfolio. Should have a desire to grow both Marketing and Customer Relationship capabilities. This individual will be responsible for shaping the short term and long-term strategies for the brand's in-store environment!

POS Ownership: Understand the sales trends, customer trends, and all the elements affecting the business to drive efficient and effective allocation of resources within the In-Store pillar
Customer/Shopper Innovation: Lead the future of in-store innovation by identifying key brand opportunities, building internal capabilities to create an omni-channel experience, and creating new ways to come holistically to market
Team Leadership: Work closely with Finance, Global Marketing, and Sales to develop Annual In-Store
Plans, including share goals and strategies to achieve growth targets across retailers o Lead cross-functional team including Sales, Finance, and Wall/Display Logistics & Supply to develop and execute strong in-store plans across permanent and temporary merchandising
Partner with top retail partners to create disruptive innovation in-store to deliver short and long term business goals
Collaborate with Global Marketing to influence and provide actionable fit-to-win In-Store feedback on upcoming initiatives/ new product launches
Act as the Marketing Team's primary liaison to top 4 customer shopper needs o Attend weekly customer meetings to gain a deep understanding of their needs to enable problem solving to overcome key challenges by customer
In-Store Execution Management: Lead creative execution for all US In-Store executions (Wall, Display,
Trend) including briefing and creative feedback with agencies/ vendor partners o Manage the multi-million dollar In-store budget, identifying both risks and opportunities for management
Managing Others: Responsible for managing and coaching a Marketing Coordinator as a direct report who will provide execution support for In-Store plan
Required Skills:
4-year undergraduate Degree; MBA preferred
2-4 years of prior CPG or Beauty experience
Passion for Beauty
Exceptional project management, organizational and communication skills
Communicates and works effectively with people at all levels both internally and externally
The ideal candidate will be able to stay focused on the key priorities and bring solutions to enable successful retailer partnership for all In-Store executions. Given the fast-paced nature of the work, excellent organizational skills and attention to detail are critical.
Apply to this listing »