job details

Job Number: 1215359
Job Title: Customer Marketing Manager
Job Type: Full-time
Location: New York, NY
Hours:
Post Date: Feb 5 2018
Salary: $100K-$110K
Detailed Job Description:
The Customer Marketing Manager is responsible for the strategy execution of the brands by assisting and enabling the sales organization to achieve financial goals. The Customer Marketing Manager is part of a larger Trade Marketing team which is responsible for developing the strategic plans. Lead the strategic development of the customer local sales model with sales ready business plans for the field that delivers all elements of the 4ps and 4ps. Will serve as the lead for creating the retailer-specific brand programs with inputs from Brand Trade Marketing, Shopper Insights and retailer strategies. Supports the retailers by leading the development of account specific marketing programs and integrating national activations into account level planning while addressing gaps between the sales model and account plan. They also lead the new item launch process, ensuring timely delivery of product in the marketplace by coordinating efforts of marketing, production, display and sales planning to ensure effective implementation of the plan with the field sales force. Will serve as the internal point of contact on the customer in critical internal planning meetings.


PRIMARY RESPONSIBILITIES:
Work as part of a Trade Marketing team to serve as a liaison between Sales, Brand Trade Marketing, Local Marketing, Retailer.com and Creative by providing knowledge of the customer to internal cross functional team members and by providing knowledge of the product group to field sales
Build sales ready trade plans that are retailer specific and aligned with the Brand strategies
Own translation of Local Sales Model and the Category Growth Strategy into customer specific plan
Own the development of a turning marketing plans into retailer marketing activation through solid insights and understanding of the shopper/retailer
Leverage learnings based on data provided through ROI tool to improve return on investment of trade funds
Participate in the development of sustainable pre-launch, launch and post-launch trade plans/analyses for the new item launches
Support best practice go to market strategy executions with strong, consistent processes and communication to the field
Work with sales management to develop national and account specific promotional programs with assigned Retailers
Manage customer service/short supply customer prioritization and product allocation issues with operations and sales
Support field sales execution of customer specific business plans and initiatives, including customer sales calls
Development and delivery by customer of product, placement, pricing and promotion strategies for assigned Retailers
Manage and track Brand activity at the trade level to ensure achievement of the plan and/or to identify potential gaps
Provide cross functional partners with a marketplace view of customer activity and communicating brand strategies to the field
Organize, analyze and draw conclusions from syndicated data sources and translating findings for application at the customer level
Support the field sales execution of customer specific business plans and category initiatives
Required Skills:
4 year degree
5+ years' prior experience in consumer package goods sales environment, with 2+ years in direct selling or category management/analytical experience

Additional Skills Required:
Ability to positively influence decision makers up and down one or more levels,
A recognized leader among customers, team members and internal business partners
Effective at using facts and data analysis to identify successful options and make good decisions
Ability to create fact based presentations to translate sales objectives into customer strategy and business plans around distribution, merchandising, promotion and planogram placement
Demonstrates and effectively applies consumer industry and cross category knowledge and expertise
Represents the face of the company to the trade and the voice of the customer to the company
Acts with urgency to make the most of opportunities, address customer needs and accomplish goals and objectives including the launch of new items with excellence on speed to market and store penetration with maximum shelf presence for the opportunity
Ability to complete projects and follow processes to manage results including volume achievement
Ability to plan tactics to support broader company and brand objectives
Ability to manage funds and resources for the greatest ROI for the company
Able to identify and assess risk and prioritize competing demands for resources of time and money, and apply resources to maximize profitable sales
Ability to accurately forecast and predict business results
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