job details

Job Number: 1214850
Job Title: Marketing Automation - Pardot Specialist
Job Type: Full-time
Location: New York
Post Date: Jan 29 2018
Salary: $100K-$110K
Detailed Job Description:
Work with business unit marketers to translate marketing requirements into functional campaigns within marketing automation (Pardot) and CRM (Salesforce)
Build testing frameworks for continuous optimization of KPIs; ensure adaptive learning from campaign-to-campaign
Manage execution of email campaigns and newsletters, including targeting, set-up, testing, execution, reporting and optimization
Define, implement, maintain and document marketing automation best practices including list management, optimization, data quality, data hygiene and troubleshooting
Create reporting dashboards and develop custom reports analyzing campaign performance in order to provide actionable recommendations and deliver continuous improvements
Required Skills:
Min of 3 years Pardot experience
Min 4 years salesforce experience
Database/CRM experience required
Strong Business Analyst skills
4 years Degree
Basic HTML experience in order to update existing templates with content and creative changes
Must have
Must have Pardot or other marketing automation tools
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