|Job Title:||Director/ Sr. Director, Brand Marketing|
|Location:||New York, NY|
|Post Date:||Nov 8 2017|
|Detailed Job Description:
The individual will be responsible for the planning a 360 in market activation in the US market ensuring a flawless execution, while planning the long term strategy of the brand to establish it as a key fragrance brand in the US portfolio. Also will be responsible for planning the marketing strategy for the color business in the US and help to implement along with all cross-functional teams.
Execute Strong programs to reach SOM, Sales and Financial targets.
Flawless launch including 360 campaigns with above the line and below the line.
Media: Assist in the management of the media planning process for the portfolio. Ensure alignment and influence strategic direction and recommendations.
Digital: Ensure alignment with Media, Digital Agency, dotcom and Influencer PR teams to optimize our resources and leverage from each area expertise.
Maximize the execution of the promotional support for the portfolio: Develop complete programs (offers and in-store) and wrap up key promotional periods with performance analysis and key learning to maximize future executions.
Review account specific events and plans, create strong alliance with Sales leadership to ensure key account plans are aligned with brand strategies.
Help manage gross margin and product contribution through SKUs management, cost of goods optimizations, promo budget optimization.
Create retailers presentations and present to retailer partner to obtain their buy-in.
Manage all forecasting: meetings, updates, CRF's, synthesis analysis. Work with the forecasting team to ensure accuracy in forecasts and calendarization of saleable and promotional items.
Partner with cross functional departments i.e. Global Marketing, Local Trade Marketing/Sales, Public Relations and Forecasting to ensure successful delivery of local market needs and effectiveness of marketing programs.
Strategically Plan the coming years based on learning and insights.
Prepare marketing plans for specific products/categories via
Brand performance analysis and specific programs deep-dive.
Other on-going analysis: consumer trends, consumer insights, category dynamics and competitive knowledge.
Uncover key insights from market research to develop long-term brand strategies.
Evaluate new product opportunities, analyzing potential in terms of sales, profit, and ideal fit against other products.
Develop and Coach the direct report.
Manage and develop junior marketing staff
A bachelor's degree is required, and an MBA is preferred.
8-10+ years relevant work experience in marketing or product management
Experience in Luxury beauty categories: fragrances luxury and color/ makeup
A startup/growing brand ideally
Color experience will be critical in this role
Knowledge in all areas of marketing (programs development, media planning including digital, market analysis, market research, P&L management, marketing plans development) and project management skills.
Strong analytical skills and digitally savvy
Ability to innovate, develop and execute against all product initiatives. Must be a self starter.
Strong presentation and communication skills, Strong attention to detail and accuracy.
NPD, MS Office (specifically Excel, PowerPoint)
Experience dealing with licenses would be a plus
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